Like any builder, marketers can only be as good as the tools they use. Here are two tools that Lynn Upshaw has used successfully in the past, as well as a reading list of brand marketing books that may prove useful.
Strategic Problem Solving Process – A methodical and strategic process that has been a great help to Lynn Upshaw and his clients as they seek to identify challenges, vulnerabilities, and growth opportunities.
CEO’s guide to Masterbrand Building – A list of key factors for CEOs and others in general management to keep in mind as they consider creating new approaches to motivating their people and achieving new revenue.
Recommended Reading List – There are a myriad of good to great books out there about marketing and brand building. These particular suggestions have been helpful to Lynn Upshaw, his clients, and his students.