Workshops That Will Work You

Lynn Upshaw has conducted scores of seminars and workshops around the globe that have consistently helped marketing teams of all types learn how to better use their equities, including in industries such as technology, telecommunications, financial services, packaged goods, publishing, professional services, education, and for associations and non-profits.

Lynn also specializes in corporate workshops that are customized to meet the needs of the sponsoring organization, leading to a consensus of action and concrete results. As a member of the marketing faculty at the Haas School of Business and the Berkeley Center for Executive Development at UC- Berkeley, Lynn has also developed and honed state-of-the-art teaching methods that are highly effective in corporate settings.

Lynn Upshaw’s workshops have included (abridged list):

  • DTS Digital Cinema marketing planning workshop, Burbank, CA
  • Confederation of Indian Industry Brand Conclave Workshops, Kolkata, India
  • Mental Health Corporations of America Summer Conference, San Francisco
  • Bio-Rad brand building workshop, Hercules, CA
  • R.H. Donnelley Sr. Managers and Executive Committees Brand Marketing Workshops, Cary, North Carolina
  • Intel Corp., brand marketing workshop, Mountain View, CA
  • McClatchy Group Annual Executives Conference, San Francisco.
  • Healthcare Foodservice Management Strategic Planning and Marketing Workshops, Atlanta and Phoenix
  • Wind River Systems Worldwide Brand Workshops: Alameda, Sunnyvale, San Diego, CA; and Dallas, Boston, Paris, Munich
  • 3Com Corporation Brand Boot Camps, Santa Clara, CA.: London, Singapore, Boston, Chicago, Sao Paolo
  • Thelen Reid & Priest LLP Business Building Workshops, Washington, D.C, and La Costa, CA
  • Glide Foundation Brand Planning workshop, San Francisco
  • Visa International Global Debit Marketing Workshop, Redwood City, CA
  • Visa USA strategic planning sessions, San Francisco, CA
  • Thomson Newspapers Co. Marketing Seminars, Chicago, Pittsburgh, New York, Toronto, Orlando
  • Bayer Corporation brand marketing workshops, Kansas City, Mo.