Please click here for a PDF of Lynn Upshaw’s full bio.
Marketing Consulting and Training
In his consulting, Lynn Upshaw serves as a client company’s personal strategic marketing architect, brand builder, and marketing guide for his clients. He helps clients build marketing plans and strategic brand platforms, counsels managers and senior executives on building comprehensive marketing programs, leads marketing training, and conducts strategic planning workshops for organizations across a wide breadth of industries.
Lynn’s corporate consulting or workshop clients have included (alpha/abridged list): Bank of America, Bayer Corporation, BEA Systems, Bio-Rad Laboratories, BlackRock/iShares, Blue Cross of California, Coverity, Inc., DTS Digital Cinema, Health Net Inc., Intel Corp., Kaiser Permanente, NEC Corporation, PayPal/eBay, Plantronics, R.H. Donnelley, SBC Communications/AT&T, SunPower, Inc., TriNet HR Corp., Visa International, Wind River Systems and 3Com Corp., among many others. See Clients&Testimonials for more information on our present and past clients.
Prior to founding his own marketing consulting practice, Lynn was Executive Vice President of Client Brand Management for Ketchum Advertising USA, and EVP/Chief Operating Officer of Ketchum’s largest office.
In his teaching, Lynn has guided many hundreds of MBA students at the prestigious Berkeley-Haas School of Business through the intricacies of corporate and product/service marketing. He was a recipient of the Earl F. Cheit award for teaching excellence, and has been named to the “Club 6” top faculty teaching ratings every year since 2007. Lynn is also an active member of the teaching faculty at the UC-Berkeley Center for Executive Education, where he has also served as the Faculty Director for the Berkeley Executive Leadership Program, the Berkeley-Nanyang Advanced Management Marketing Program, and the Shanghai University Professional Development Program.
Lynn is also a highly experienced corporate trainer who has guided executives in a wide range of industies, including: technology, healthcare, consumer packaged goods, financial services, business and professional services, publishing, and many others. See Marketing Learning for more information on training.