Lynn Upshaw

Lynn Upshaw has written 14 posts for Upshaw Marketing

Moxy = moxie = Millennial

Marriott recently announced the introduction of a new chain of hotels, called “Moxy”. Aimed at the Millennial set with a bit less money than those staying at W, Moxy will be launched first in Europe, but you can expect it to be expanded rapidly from there if it catches on.

The Trouble with Food: Ethics and Integrity in Food Marketing

Many years ago I visited a processing plant operated by one of largest U.S. food companies. I met with the plant manager and asked him about quality control at his facility. “It is my most important job,” he said. He went on to explain that if American consumers buy an expensive luxury automobile and experience […]

Building Business by Building A Masterbrand

By Lynn B. Upshaw and Earl L. Taylor, Ph.D During much of the twentieth century, many product brands operated more as icons of awareness and accumulators of name and slogan recall than as sophisticated marketing instruments. Even after the creation of the brand management system at Procter & Gamble in the early 1930s, brands were […]

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